Think of the best, most iconic logos: Nike, McDonald’s, Coca-Cola. All three are simple, controlled, and use almost exclusively single lines and text to create a brand image.
When trying to develop a new logo, or redesign an old one, there is only one characteristic you should consider: simplicity. Try to focus on line, duo-tone color schemes, and text only at first. See what you can produce limiting yourself to simple elements first, instead of trying to incorporate every design trick you’ve ever learned…
Via: Source
