Most of the people are not really aware of the actual advantages of Google Analytics which is why the deserved credit is not given to Google analytics. Some people also think that paid analytics are far better than Google analytics which is not the case. It can perform almost all the same functions and that too for free. I have heard a lot of designers and developers complaining about the limitations of Google analytics. Initially, developers and designers might face some issue in using it as it does not show the real data or actual outbound links. In result, people turn towards the paid analytics such as Mint and Clicky which is not a very good idea especially when you are beginner.
Via: Source
