Having an online presence is essential for any business these days, wherever in the world your company operates. If you want to reach customers overseas, having the right website can be a key tool in attracting customers and making sales.
Making sure a website is relevant for a foreign market goes beyond merely translating the copy on your site (although doing that well is important too, as we’ll see shortly!). There are many other cultural issues you’ll need to bear in mind for other aspects of designing your site…
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