Creating a logo that embodies a company’s entire industry, specialism and unique selling point is incredibly difficult. It’s even harder to try to incorporate a business’ personality into their logo. To do all of those things, while still making a beautiful, aesthetically pleasing design, is a monstrous task. Some designers prefer to make use of the negative space in a logo design to incorporate fun, quirky elements to help show the personality of the brand – and sometimes the whitespace is used to give a small nod to their industry that they’re in.
We’ve selected a collection of beautifully designed logos that make use of negative space to help inspire you when you next need to design a brand identity…
Via: Source
