It is often said that redesigning an already existing identity is more difficult than designing one from scratch. Reason being that a new identity has no prior exposure to the target audience and there is less chance of a failure. But while redesigning logos, there is more element of risk involved as the loyalty and likeability of customers towards the existing identity is at stake.
We have examples of many famous brands that failed to effectively redesign their logo design and failed miserably in front of their devoted customers. Last year, GAP logo redesign faced a similar fate as they had to roll back their newly introduced identity after a public outcry. Hence, it is extremely important to conduct a pilot-test before revamping your logo or brand identity…
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