A Showcase of Negative Space in Logo Design

















Creating a logo that embodies a company’s entire industry, specialism and unique selling point is incredibly difficult. It’s even harder to try to incorporate a business’ personality into their logo. To do all of those things, while still making a beautiful, aesthetically pleasing design, is a monstrous task. Some designers prefer to make use of the negative space in a logo design to incorporate fun, quirky elements to help show the personality of the brand – and sometimes the whitespace is used to give a small nod to their industry that they’re in.

We’ve selected a collection of beautifully designed logos that make use of negative space to help inspire you when you next need to design a brand identity…

About the author

Aldo Bukit is chief editor and owner of SmashingWall.com. Aside from his full time job, he loves blogging about design in general. He has over ten years of marketing design experience and the passion continues on. His profile on Google+ -

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